Concept
First clearly define the final goal, because that’s where Open Mind Management© starts. An organization without a clear final goal has the danger of implicitly seeing the status quo as the goal, and that won’t get you any further. A clearly defined final goal focuses energy, provides direction and imposes clarity.
In OMM©, a vision is nothing other than a clear, ambitious final goal at product, organizational and behavioral levels, together with a timeframe. Depending on the type of organization, a vision also has to be adjusted within a defined period of years, even if it’s only because the organization’s environment is also changing. Based on OMM©, the key elements of the vision must provide direction for at least three aspects:
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What effect does the organization want to achieve with its products/services in which market segments (product/service/market value);
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What effect does the organization want to achieve on customer perception (customer value);
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What effect does the organization want to achieve on its environment (environmental value).
Particularly the customer perception aspect implies in OMM© that as well as supplying a ‘good’ product or service, the effect of the interaction between the organization and the customer is a crucial element of the business process. This means not only development and management at process level, but also at the level of behavior of all employees. In OMM©, the desired behavior is derived directly from the final goal.
OMM© takes you out of your comfort zone in reviewing the vision of your organization. By stepping outside everyday routine, OMM© promotes breakthrough, refreshing and inspiring visionary thinking in the organization. It also confronts you with choices such as whether you should make customer perception a part of your business, and the consequences of a behavioral vision. Together with you, MANS translates the outcomes of these ‘bright vision sessions’ into a tailor-made approach based on proven ingredients, tools and methodologies. However, it is the development phase of your business processes that determines whether OMM© can be applied in its basic form, or whether other elements of your business processes first need to be developed. Our approach will ensure that your vision is translated into concrete behavior on the workfloor.